Deborah Schultz – The Death of the Grand Gesture

What is the grand gesture? It’s things like a super bowl ad. Things like the democratic national convention. Things like giving a talk at Web 2.0 Expo. These are all grand gestures. Grand gestures are punctuations in our lives. Musicians have a really great understanding of what grand gestures are.

Let’s think about grand gestures: company that provides service before sale, a whisper in the ear, flowers on valentines. Now lets think about the social web. We get on twitter, we blog, etc. There’s a sense of connection on-line. The water cooler has moved online. She doesn’t like the language: “are these friendships real?” Am I friends with my mailman? He’s my connection. We live in this binary world on-line. We’re a lot more complex in our personal gestures. (VisualComplexity.com) We very often talk about if we only live in this binary world it can become this white noise, this information overload, hard to keep up with friends, etc. If we only live in the grand gesture world then our relationships are pretty flat. Ignore me, ignore me, ignore me, flowers on Valentine’s day. The balance of these two are what is important for us to think about.

Wanted to leave us with this: you cant have a grand gesture without the continuum, and vice versa. “Technology changes, humans don’t.” Balance.Deborah Schultz – The Death of the Grand Gesture

What is the grand gesture? It’s things like a super bowl ad. Things like the democratic national convention. Things like giving a talk at Web 2.0 Expo. These are all grand gestures. Grand gestures are punctuations in our lives. Musicians have a really great understanding of what grand gestures are.

Let’s think about grand gestures: company that provides service before sale, a whisper in the ear, flowers on valentines. Now lets think about the social web. We get on twitter, we blog, etc. There’s a sense of connection on-line. The water cooler has moved online. She doesn’t like the language: “are these friendships real?” Am I friends with my mailman? He’s my connection. We live in this binary world on-line. We’re a lot more complex in our personal gestures. (VisualComplexity.com) We very often talk about if we only live in this binary world it can become this white noise, this information overload, hard to keep up with friends, etc. If we only live in the grand gesture world then our relationships are pretty flat. Ignore me, ignore me, ignore me, flowers on Valentine’s day. The balance of these two are what is important for us to think about.

Wanted to leave us with this: you cant have a grand gesture without the continuum, and vice versa. “Technology changes, humans don’t.” Balance.